Checkers Classic Wings Marketing
A long-term marketing project developed for Checkers Drive-In Restaurants during my time as a graphic designer with the in-house marketing department. 
When I joined the team, the company was developing a new product: chicken wings. Traditionally a hamburger QSR, Checkers wanted to expand their line of authentic, indulgent ‘big flavor’ items and found bone-in wings to be a very viable outlet. For the initial push, the company originally planned to have a ‘Classic Wings Tour’ travel through a number of locations, cooking and handing out fresh, free Classic Wings.
We began by brainstorming broad marketing concepts as a team, then developed design concepts for the vehicle and mobile kitchen wrap (click here or the image above to see more kitchen wrap sketches). I focused on the ‘five kickin’ flavors’ and an idea initially put forward by my co-designer — a perversion of Chic-fil-A’s ‘Eat More Chicken’ campaign. We also developed t-shirts for the Wing Tour crew (click here or the image below to see shirt concepts).
One of the main concepts that developed from this process was the Anonymous Chicken, Checkers Classic Wings’ mascot. I had the opportunity to and develop and illustrate the character from scratch, and I was also able to write much of the copy that went along with the Classic Wings marketing, especially when the Anonymous Chicken was involved.
Since his creation, the Anonymous Chicken has been utilized consistently from 2008 – 2012 on shirts, packaging, vehicle graphics and marketing at Tropicana Field. In 2009, the Anonymous Chicken Posse was introduced, expanding possible usage for the mascot.
Checkers, Classic Wings, Anonymous Chicken and Anonymous Chicken Posse © Checkers Drive-in Restaurants, Inc.
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