Palace Casino Billboard Concepts
Concept for a series of billboards advertising the Palace Casino in Minnesota.This concept focused on humor, with this intention that this initial series of billboards would run in succession along the interstate from Minneapolis to the casino in Northern Minnesota. The cards and chips were illustrated in Photoshop.
The second and third concepts again utilized humor as a key element of the delivery (Advice) and a bit of tongue-in-cheek subtext (Welcome Home). Both concepts stemmed from the stock photography and the conversations that I imagined were happening within those photos.
No comment | 4-color, Adobe Photoshop, concept, My Work, print