Portfolio for Kimberly Adams
Personal portfolio site created for artist Kimberly Adams. Check out more Portfolio for Kimberly Adams »
2 comments | CSS, design, HTML, interactive, My Work, web design
Checkers Classic Wings Marketing
A long-term marketing project developed for Checkers Drive-In Restaurants during my time as a graphic designer with the in-house marketing department. Check out more Checkers Classic Wings Marketing »
No comment | 3-color, Adobe Illustrator, branding, concept, copywriting, design, illustration, marketing, My Work, print, shirts
West Tampa Center for the Arts Site/Branding
A website for a Bay-area not-for-profit built for WordPress. Check out more West Tampa Center for the Arts Site/Branding »
No comment | Adobe Illustrator, branding, CSS, design, illustration, interactive, marketing, My Work, web design, WordPress
Website for Christopher Zenner
A personal website for Christopher Zenner, an actor/singer/songwriter based in New York. Check out more Website for Christopher Zenner »
No comment | collaborative, CSS, design, HTML, interactive, My Work, WordPress
And they’re OFF!
A quick illustration side project created for a print-on-demand t-shirt. Check out more And they’re OFF! »
No comment | 4-color, Adobe Illustrator, Adobe Photoshop, design, illustration, My Work, print, shirts
Shaun T’s Inspiration for Artists
A series of 11 illustrations based on a mash-up of the DVD workout series INSANITY and inspirational quotes about art, design and creativity. Check out more Shaun T’s Inspiration for Artists »
No comment | 1-color, 4 sale, 4-color, Adobe Illustrator, Adobe Photoshop, art, concept, design, illustration, My Work, print, shirts
2009 FloCAS Exhibition Catalog
Exhibition catalog for the 2009 FLoCAS Juried Exhibition. Check out more 2009 FloCAS Exhibition Catalog »
No comment | 4-color, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, art, catalog, concept, design, multipage, My Work, print
An Intimate Evening with Fotis 01
Postcard marketing for Mike Fotis’s 2007, 1-man show An Intimate Evening with Fotis at the Minnesota Fringe Festival. Check out more An Intimate Evening with Fotis 01 »
No comment | 4-color, Adobe Illustrator, design, illustration, marketing, My Work, print
im in ur zebes
Personal t-shirt design based on the holiest of matrimonies between Nintendo’s Metroid and lolcats. Check out more im in ur zebes »
No comment | 4 sale, 4-color, Adobe Illustrator, design, illustration, My Work, print, shirts, video games
USFSP GD Program Leaflet
Black and white, photocopy leaflet that is handed out to students at college day. Check out more USFSP GD Program Leaflet »
No comment | 1-color, Adobe Illustrator, copywriting, design, My Work, print
Design and Ethics/Morality
If you haven’t seen this video of Aaron Draplin talking about why ‘America is F-cked’ then by all means, do so now. He is clearly on the side of ‘good’ design and a sane person can’t really argue with the example he uses as proof of the downward spiral of ‘professional’ design. It ends up posing a rather interesting question: is there a moral code by which designers and design professionals should practice? Check out more Design and Ethics/Morality »
1 comment | blog, branding, design
Fashion Shows and Random Old School Treadmill Thoughts
So, there’s a fashion show coming up, and I’m doing some design for it. Not fashion design, but designs for t-shirts and various other media (perhaps thongs, hats, cups, who knows). It should be a good time. Check out the sweet card artwork above. It’s on November 14th at the USF Tampa Marshall Center. Be there or be square.
And, randomly on the treadmill, I started thinking about really REALLY old stuff from 6th and 7th grade. I think it might be a sign as I start brainstorming my new site. But it was really random stuff, like Bilbo the Rabid Walrus and Newbus: the Dumbest Slug on Earth. I’m not even sure how they would play into my site. Yet.
Revisiting childhood sounds like a pretty good idea for a theme.
No comment | art, blog, branding, design, Random
Holiday Inn and the Life and Death of Rick Astley: Day 06
So, I’m not sure if Florida is just overly behind the times or what, but I noticed yesterday that one of the local Holiday Inns that I passed on the way home from work had a new sign, printed on a vinyl banner, wrapped around the old sign. To me, that said “New and in-progress” but after doing a little searching, it looks like this re-branding has been going on for quite some time. So, for some of you, this may be old news. For me, though, it was quite a shock. Check out more Holiday Inn and the Life and Death of Rick Astley: Day 06 »
No comment | blog, branding, design, Random
U.S. and Gitmo: A Lesson In Branding Basics
So, after watching a discussion between a Democratic senator (or congresswoman) and a Republican senator (or—again—congressman) discuss their trip to Guantanamo Bay, I came to this conclusion: Gitmo is like the New Coke of the United States. It may be all fine and dandy, and in practice it might be a solid product, but externally, the consumers hate everything about it and it ends up tarnishing the brand. (In Coke’s case, that meant eventually going back to the original formula and branding the hell out of it as Coca Cola Classic to alleviate any concerns.)
Both of the politicians who spent time at Guantanamo Bay extolled the facilities and the treatment of the detainees. Both even said that the prison is successful and is fulfilling its duties with flying colors. However, the differing of opinions occurred when asked whether the base should be shut down or not. The Republican explained that since the base is doing its job and is not the human rights black hole that people think it is. The Democrat, on the other hand, countered that even though the prison is well-kept and the prisoners are taken care of, it is a spot on America’s global presence and thus its closing would help improve our standing in the world.
I have to admit, she’s got it right. But why? Why is image so important?
Let’s jump back to Coke as an example. If Coke were to go belly-up for some un-Godly reason, the worth of its tangible assets in April 2007 was roughly $25 billion. However, the estimated worth of the company at the same time? $117 billion. Holy crap.
Coke, as a brand, was worth roughly FIVE TIMES that of its tangible assets. That means that if every Coke plant were to mysteriously explode and every little bit of Coke paraphernalia currently on store shelves, billboards, product placements, etc. were to mysteriously disappear, it could be replaced for LESS than what the company is worth.
That brand leverage is currently being applied to the U.S. during this economic down turn. We’re in the crapper financially but we’re able to borrow from outside sources (not just tax payers) to (hopefully) pull ourselves out of this recession. For the most part, the sources lending money to the government are saying “Hey, you know what? You guys are in trouble, but we know your track record and we think you’ll be able to make us money in the long run.”
But how does Gitmo fit into this picture? Well, the prison is generally seen as tarnish on America’s reputation of fairness and opportunity, and as such, it sullies the brand. Although it might be doing its job and look good on paper, it’s also undermining the intangible brand value of the United States of America. If our “consumers” are not confident in our reputation, we’re worth even less financially; they stop giving us money and we spiral out of control financially.
A brand is not what the creator/owner says it is. A brand is what the consumer says it is.
In this situation, the people of the U.S. are the creators/owners of the brand; regardless of how we define American life the U.S. and its reputation and worth can only be defined by the rest of the world.
No comment | blog, branding, design
Random Technical Illustration 002
So, continuing my technical illustration kick, here’s my sweet slide-phone, complete with awesomeness.
