Phil Rules

Design is Awesome.

Checkers Classic Wings

Branding campaign for Checkers and Rally’s Drive-In Restaurants’ Classic Wings launch. The entire project included not only design but also copywriting, photography and illustration. These elements carried across various outlets including t-shirts, vehicle wraps, packaging, OOH and POP displays.

 

The campaign’s mascot — the Anonymous Chicken — was developed and expanded for various campaigns and collateral including packaging and marketing at Tropicana Stadium in St. Petersburg, FL.

Classic Wings - Wing Tour - kitchen concepts

Classic Wings - Anonymous Chicken - copy Classic Wings - Wing Tour - kitchen concepts Classic Wings - Wing Tour - kitchen details Classic Wings - Wing Tour - vehicle wraps Classic Wings - wings bag layout Classic Wings - bag copy Classic Wings - cup wrap Classic Wings - wings box Classic Wings - Anonymous Chicken Posse Classic Wings - Wing Tour - shirt concepts