Checkers Classic Wings
campaigncollateralcolorcopyidentityillustrationmarketingpackagingprint
Branding campaign for Checkers and Rally’s Drive-In Restaurants’ Classic Wings launch. The entire project included not only design but also copywriting, photography and illustration. These elements carried across various outlets including t-shirts, vehicle wraps, packaging, OOH and POP displays.
The campaign’s mascot — the Anonymous Chicken — was developed and expanded for various campaigns and collateral including packaging and marketing at Tropicana Stadium in St. Petersburg, FL.
![Classic Wings - Anonymous Chicken - copy](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-anonymous_chicken-250x250.jpg)
![Classic Wings - Wing Tour - kitchen concepts](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wing_tour-kitchen_concepts-250x250.jpg)
![Classic Wings - Wing Tour - kitchen details](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wing_tour-kitchen_thumbs-250x234.jpg)
![Classic Wings - Wing Tour - vehicle wraps](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/vehicle_wrap-250x250.jpg)
![Classic Wings - wings bag layout](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-bag-250x250.jpg)
![Classic Wings - bag copy](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-copy-250x250.jpg)
![Classic Wings - cup wrap](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-cup-250x250.jpg)
![Classic Wings - wings box](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-box-250x250.jpg)
![Classic Wings - Anonymous Chicken Posse](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wings-anonymous_chicken_posse-250x250.jpg)
![Classic Wings - Wing Tour - shirt concepts](http://philrules.com/wp-content/uploads/2017/01/checkers-rallys-classic-wings/wing_tour-shirts-250x250.jpg)