Creative Arts Marketing
A marketing campaign for the Creative Arts concentrations at West Virginia Wesleyan College. Prior to this campaign, the college did not have a targeted recruitment plan for departments or majors; I worked directly with the Admissions office to develop a set of materials that could be used at events and in mailers.
The brand is based on the College’s ‘Find your voice’ tagline and integrates the auxiliary colors of WVWC’s recent institutional rebrand. Materials have included large-format postcards and folded invitations, t-shirts, pins, website and multipage, small-format newspaper.
The campaign increased recruitment within the arts by 30%–120% across the 6 arts concentrations.