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17 Tips Project

Catalog designed for The 17 Tips Project, an online and traveling exhibition of curated works from national / international artists. The exhibition was inspired by artist William Powhida’s Tips for Artists Who Want To Sell (2010). As the underlying concept for the exhibition was directly related to consumerism within the fine art world, the catalog utilized enlarged scans from a J. Crew catalog as the backdrop for the pages.

17 Tips Project - catalog cover

17 Tips Project - catalog spread - 01 17 Tips Project - catalog spread - curator statement 17 Tips Project - catalog spread - 02 17 Tips Project - catalog cover 17 Tips Project - title page 17 Tips Project - catalog spread - 03 17 Tips Project - catalog spread - artist list